Sales Promotional Campaign of Turkish Airlines Essay

Sales Promotional Campaign of Turkish Airlines - Essay ExampleBecause of the friendships success in capturing a biggerr volume of passenger as compared in 2006, and aims to increase the passenger traffic by 28% this year. (Focus on Travel News, 2007a)For this study, the student will thin on examining and analyzing the sales promotion labor that has occurred in Turkish Airlines over the past two years. In the process of discussing the sales promotional campaigns made by Turkish Airlines, the student will concentrate on applying the marketing principles in each promotional activity that will be discussed in the study.The main propose of sales promotion is to stimulate consumers interest in developing a long-term business relationship with the airline company. (Kotler, 2000 p. 598) As a result of providing the frequent public with free management-advisory service with regards to the products and services offered by Turkish Airlines, sales manager are expected to develop sales prom otional strategies that could attract impudently customers and/or frequent brand switchers. In most cases, this can be done by offering the public with low price yet senior high quality services. As soon as sales managers are able to capture a portion of its invest market, managers should be able to satisfy the customers various(prenominal) needs to increase loyalty of its customers.For Turkish Airlines to be able to develop and implement effective sales promotional activities, sales managers should carefully identify its target market and target audience for each sales promotional campaign. Even though the target markets of Turkish Airlines are the local and international travellers, a large portion of its sales have been reported to be coming from the local citizens of Turkey. (Ogutcu, 1998) For this reason, the company should also focus on reaching the international markets to enable the company increase its global market shares.Offers 111 on Specific DestinationsSince Decemb er 2006, Turkish Airlines declared to offer a one-month special destination sales promotional campaign at 111 on economy class and 333 on business class each month. (Focus on Travel News, 2007c, 2007e, 2007h, 2007i) By publicly announcing special destination promo end-to-end the entire month, Turkish Airlines was able to effectively capture the interests of the local citizens